Minecraft, a cultural phenomenon

Minecraft + Mojang AB = social business

« We want to build a company where we can work in for a long time. It is not the venture capital type of business, we do not want to build something quick, boost it, and then set it off. »

Markus Persson

Maybe you are not familiar with video games. Maybe you think it does not have anything in common with social business; however, I have to say that it does. In this case, the egg came in first, and then the hen. So I will explain to you what it is all about.

In fact, another guy summarized it very well: « Minecraft is very unique indie game which has been hugely successful even in its pre-Beta (alpha) stage of the game’s development. To sum it up, it is a game where you mine and craft. Sounds too simple and too boring? This is exactly what I thought before I received Minecraft as a gift from a friend of mine. I thought Minecraft would be what it looked on videos; a sandbox game with no objective or goal with poor graphics and dull sounds. » (shadowEdge)

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